Question 1

Dell established its company primarily with direct telephone-and Internet-based sales.In terms of Dell's global expansion strategy,which of the following statements is most accurate?

Accepted Answer

A)  Dell will continue to use its direct buy strategy but will require all new employees in its sales force to be multilingual.
B)  Dell will open "shop-in-a-shop" counters in selected retailers in India where customers can reduce purchase anxiety by using the computers before they buy.
C)  Dell will establish call centers in all major international cities so that customers may deal directly with native-born speakers.
D)  Dell will issue its own credit card through microfinance-oriented banks,making it possible for customers who would not normally qualify for credit to do so.
E)  Dell will maintain the exact same strategies that brought it this far because it sees no reason to "mess with success."F) A) and D)
G) A) and B)

Question 2

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as a(n)

Accepted Answer

A)  global marketing strategy.
B)  integrated marketing strategy.
C)  transnational marketing strategy.
D)  meganational marketing strategy.
E)  international marketing strategy.F) C) and E)
G) A) and D)

Question 3

Whirlpool recently asked the United States to impose __________ on washing machine imports made by LG Electronics and Samsung Electronics to raise the price of these products.Whirlpool accused these companies of selling below fair market value and receiving anticompetitive export subsidies from their governments,both of which could jeopardize American jobs.

Accepted Answer

A)  boycotts
B)  tariffs
C)  quotas
D)  sanctions
E)  embargoesF) D) and E)
G) C) and D)

Question 4

Which of the following examples best demonstrates a company's appreciation for another country's values?

Accepted Answer

A)  A German company allows customers to make large purchases using lay-away (paying small amounts until the item is paid for and delivered) .
B)  In Brazil,an appliance maintenance firm schedules service appointments allowing only 15 minutes of leeway for missed calls or no shows.
C)  In Japan,a spa owner created special exercise classes for husbands and wives.
D)  In India,a popular hamburger chain separated its dining area by color for people who wanted to eat beef and those who did not.
E)  Calvin Klein reduced the number of outdoor advertising placements showing scantily clad models in countries with predominantly Muslim populations.F) D) and E)
G) C) and D)

Question 5

Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product/promotion strategy?

Accepted Answer

A)  product extension
B)  product customization
C)  product adaptation
D)  product invention
E)  product integrationF) B) and E)
G) None of the above

Question 6

Exporting refers to a global market-entry strategy

Accepted Answer

A)  in which a company will sell its products in international markets but not in its own domestic market.
B)  in which a company produces goods in one country and sells them in another country.
C)  in which a company will manufacture its product in several countries at the same time using different brand names and slight product modifications.
D)  in which a company will manufacture products specifically designed for non-domestic markets,but will sell those products to distributors who take title and resell the products to different companies around the world.
E)  whereby a product is made in one country,assembled in a second country,and ultimately marketed to a third country.F) C) and D)
G) None of the above

Question 7

To ensure the Breathe Right brand continues to meet growth expectations,CNS uses a three-stage approach to penetrate and develop new markets: (1) explore/test the concept; (2) establish the product; and (3) __________.

Accepted Answer

A)  manage the product
B)  benchmark the product
C)  analyze market trends
D)  perform cross-cultural analysis
E)  assess political and regulatory requirementsF) A) and C)
G) A) and E)

Question 8

A currency exchange rate refers to

Accepted Answer

A)  the unit equivalency of all international currency.
B)  the ratio of a nation's basic unit of currency relative to the price of silver.
C)  the ratio of a nation's basic unit of currency relative to the price of gold.
D)  the price of one country's currency expressed in terms of another country's currency.
E)  the unit of wealth (gold,oil,diamonds,etc.) upon which a nation bases its national currency.F) A) and B)
G) D) and E)

Question 9

Briefly describe the World Trade Organization (WTO)and its purpose.

Accepted Answer

The World Trade Organization (WTO)was fo...

Question 10

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

Accepted Answer

A)  direct
B)  indirect
C)  licensing
D)  joint
E)  unilateralF) B) and E)
G) B) and D)

Question 11

A global brand refers to

Accepted Answer

A)  two or more domestic products that coincidentally share the same brand name but represent two completely unrelated products.
B)  two or more international products that coincidentally share the same brand name but represent two completely unrelated products.
C)  a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.
D)  a brand that is essentially the same but that has had minor adaptations made to meet the more specific needs of different nations.
E)  a brand marketed under different names in multiple countries with similar and centrally coordinated marketing programs.F) A) and E)
G) A) and D)

Question 12

A small Canadian winery located in British Columbia has developed a superior tasting wine.It has no overseas contacts but wants to get its wine on the shelves in selected Asian and European markets where growth has been substantial in the last two years.What type of exporting option would best suit this company?

Accepted Answer

A)  direct exporting
B)  licensing
C)  indirect exporting
D)  joint venture
E)  cooperative partnershipF) A) and B)
G) C) and E)

Question 13

For the marketer,a thorough __________ involves an understanding of and an appreciation for the values,customs,symbols,and language of other societies.

Accepted Answer

A)  market synthesis
B)  international sociographic study
C)  anthropological examination
D)  cross-cultural analysis
E)  ethnocentrism assessmentF) C) and E)
G) A) and B)

Question 14

Tiffany & Company knows that Japanese are superstitious about the number 4.As a result,Tiffany sells its fine glassware and china in sets of five,not four,in Japan.Tiffany has used its knowledge of __________ to avoid connecting its products with the number 4.

Accepted Answer

A)  trademarks
B)  visual icons
C)  cultural symbols
D)  brand names
E)  ethnic emblemsF) B) and E)
G) A) and C)

Question 15

GlaxoSmithKline plc.of Great Britain makes Breathe-Right nasal strips sells the same product in many countries because customers all over the world will use them in the same way.This is an example of which type of global marketing product/promotion strategy?

Accepted Answer

A)  product customization
B)  product extension
C)  product adaptation
D)  product invention
E)  product integrationF) D) and E)
G) None of the above

Question 16

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Accepted Answer

There are five product and promotional s...

Question 17

When Nestlé actually owns a subsidiary or division in a foreign country,such as when it established its own ice cream manufacturing operation in China,this global market entry strategy is known as __________ and represents the greatest commitment a company can make.

Accepted Answer

A)  licensing
B)  local assembly
C)  a joint venture
D)  direct investment
E)  local manufacturingF) A) and C)
G) None of the above

Question 18

Define licensing,cite its advantages and disadvantages,and explain what franchising is.

Accepted Answer

Licensing offers the right to a company ...

Question 19

Economic infrastructure refers to

Accepted Answer

A)  a nation's military-industrial complex.
B)  a country's governmental services.
C)  the people and the wealth of a nation.
D)  a country's communication,transportation,financial,and distribution systems.
E)  all of a country's natural resources,whether or not they are currently being exploited.F) A) and B)
G) B) and D)

Question 20

Recently,the Japanese government,under pressure from its domestic farm lobby,slapped government taxes on mushrooms,leeks,and the reeds used in tatami mats that were being imported from China.Japan levied

Accepted Answer

A)  WTO taxes.
B)  quotas.
C)  tariffs.
D)  excise taxes.
E)  subsidies.F) C) and E)
G) B) and E)

Exam 6: Understanding and Reaching Global Consumers and Markets

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Correct Answer
verified
There are five product and promotional s...
View Answer

Define licensing,cite its advantages and disadvantages,and explain what franchising is.

Correct Answer
verified
Licensing offers the right to a company ...
View Answer

Correct Answer
verified

Recently,the Japanese government,under pressure from its domestic farm lobby,slapped government taxes on mushrooms,leeks,and the reeds used in tatami mats that were being imported from China.Japan levied

Correct Answer
verified

A currency exchange rate refers to

Correct Answer
verified

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

Correct Answer
verified

To ensure the Breathe Right brand continues to meet growth expectations,CNS uses a three-stage approach to penetrate and develop new markets: (1) explore/test the concept; (2) establish the product; and (3) __________.

Correct Answer
verified

Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product/promotion strategy?

Correct Answer
verified

GlaxoSmithKline plc.of Great Britain makes Breathe-Right nasal strips sells the same product in many countries because customers all over the world will use them in the same way.This is an example of which type of global marketing product/promotion strategy?

Correct Answer
verified

Tiffany & Company knows that Japanese are superstitious about the number 4.As a result,Tiffany sells its fine glassware and china in sets of five,not four,in Japan.Tiffany has used its knowledge of __________ to avoid connecting its products with the number 4.

Correct Answer
verified

Exporting refers to a global market-entry strategy

Correct Answer
verified

For the marketer,a thorough __________ involves an understanding of and an appreciation for the values,customs,symbols,and language of other societies.

Correct Answer
verified

Briefly describe the World Trade Organization (WTO)and its purpose.

Correct Answer
verified
The World Trade Organization (WTO)was fo...
View Answer

Which of the following examples best demonstrates a company's appreciation for another country's values?

Correct Answer
verified

Dell established its company primarily with direct telephone-and Internet-based sales.In terms of Dell's global expansion strategy,which of the following statements is most accurate?

Correct Answer
verified

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as a(n)

Correct Answer
verified

Correct Answer
verified

A global brand refers to

Correct Answer
verified

When Nestlé actually owns a subsidiary or division in a foreign country,such as when it established its own ice cream manufacturing operation in China,this global market entry strategy is known as __________ and represents the greatest commitment a company can make.

Correct Answer
verified

Economic infrastructure refers to

Correct Answer
verified

Exam 6: Understanding and Reaching Global Consumers and Markets

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Correct AnswerverifiedThere are five product and promotional s...View AnswerShow Answer

Define licensing,cite its advantages and disadvantages,and explain what franchising is.

Correct AnswerverifiedLicensing offers the right to a company ...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Recently,the Japanese government,under pressure from its domestic farm lobby,slapped government taxes on mushrooms,leeks,and the reeds used in tatami mats that were being imported from China.Japan levied

Correct AnswerverifiedShow Answer

A currency exchange rate refers to

Correct AnswerverifiedShow Answer

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

Correct AnswerverifiedShow Answer

To ensure the Breathe Right brand continues to meet growth expectations,CNS uses a three-stage approach to penetrate and develop new markets: (1) explore/test the concept; (2) establish the product; and (3) __________.

Correct AnswerverifiedShow Answer

Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product/promotion strategy?

Correct AnswerverifiedShow Answer

GlaxoSmithKline plc.of Great Britain makes Breathe-Right nasal strips sells the same product in many countries because customers all over the world will use them in the same way.This is an example of which type of global marketing product/promotion strategy?

Correct AnswerverifiedShow Answer

Tiffany & Company knows that Japanese are superstitious about the number 4.As a result,Tiffany sells its fine glassware and china in sets of five,not four,in Japan.Tiffany has used its knowledge of __________ to avoid connecting its products with the number 4.

Correct AnswerverifiedShow Answer

Exporting refers to a global market-entry strategy

Correct AnswerverifiedShow Answer

For the marketer,a thorough __________ involves an understanding of and an appreciation for the values,customs,symbols,and language of other societies.

Correct AnswerverifiedShow Answer

Briefly describe the World Trade Organization (WTO)and its purpose.

Correct AnswerverifiedThe World Trade Organization (WTO)was fo...View AnswerShow Answer

Which of the following examples best demonstrates a company's appreciation for another country's values?

Correct AnswerverifiedShow Answer

Dell established its company primarily with direct telephone-and Internet-based sales.In terms of Dell's global expansion strategy,which of the following statements is most accurate?

Correct AnswerverifiedShow Answer

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as a(n)

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A global brand refers to

Correct AnswerverifiedShow Answer

When Nestlé actually owns a subsidiary or division in a foreign country,such as when it established its own ice cream manufacturing operation in China,this global market entry strategy is known as __________ and represents the greatest commitment a company can make.

Correct AnswerverifiedShow Answer

Economic infrastructure refers to

Correct AnswerverifiedShow Answer

Correct Answer
verified
There are five product and promotional s...
View Answer

Correct Answer
verified
Licensing offers the right to a company ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
The World Trade Organization (WTO)was fo...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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