Question 1

Though she found reviewing existing studies and research helpful in understanding general themes, Nala knew that to design her own effective communication plan, she needed to tailor some research more specifically. Therefore, Nala embarked on conducting __________ research.

Accepted Answer

A)   Parameter
B)   Variable
C)   Primary
D)   SecondaryE) B) and D)
F) B) and C)

Question 2

__________ is a narrative presentation analyzing the internal and external environment of an organization and its publics as it relates to the start of a campaign or program.

Accepted Answer

A)   Situation analysis
B)   Scope of work
C)   Executive summary
D)   Memo of understandingE) A) and B)
F) B) and C)

Question 3

To better understand shopper behavior, researchers will walk the aisles at a grocery store, pretending to shop. The researchers will really be watching how people move through the store and select their products. This is an example of what kind of research?

Accepted Answer

A)   Active observation
B)   Latent observation
C)   Participant observation
D)   Nonparticipant observationE) A) and B)
F) All of the above

Question 4

Good internal communication affects external communication because employees serve as brand advocates. But content meant for internal audiences can also be leaked externally, having a negative impact, as in the case of the leaked Amazon training video. The connection between internal and external communication can best be described as __________.

Accepted Answer

A)   Opposite ends of the spectrum
B)   Parallel but distinct
C)   Perpendicular
D)   Blurred linesE) A) and B)
F) All of the above

Question 5

The ________ provides a framework to Kora, a public relations account supervisor, so she can see the factors that contribute to and inhibit her client's ability to achieve its goals or mission. ______________.

Accepted Answer

A)   Content analysis
B)   SWOT analysis
C)   LOSS analysis
D)   Situation analysisE) None of the above
F) A) and D)

Exam 5: Research

The provides a framework to Kora, a public relations account supervisor, so she can see the factors that contribute to and inhibit her client's ability to achieve its goals or mission. ______.

Correct Answer
verified

__________ is a narrative presentation analyzing the internal and external environment of an organization and its publics as it relates to the start of a campaign or program.

Correct Answer
verified

To better understand shopper behavior, researchers will walk the aisles at a grocery store, pretending to shop. The researchers will really be watching how people move through the store and select their products. This is an example of what kind of research?

Correct Answer
verified

Though she found reviewing existing studies and research helpful in understanding general themes, Nala knew that to design her own effective communication plan, she needed to tailor some research more specifically. Therefore, Nala embarked on conducting __________ research.

Correct Answer
verified

Correct Answer
verified

Exam 5: Research

The ________ provides a framework to Kora, a public relations account supervisor, so she can see the factors that contribute to and inhibit her client's ability to achieve its goals or mission. ______________.

Correct AnswerverifiedShow Answer

__________ is a narrative presentation analyzing the internal and external environment of an organization and its publics as it relates to the start of a campaign or program.

Correct AnswerverifiedShow Answer

To better understand shopper behavior, researchers will walk the aisles at a grocery store, pretending to shop. The researchers will really be watching how people move through the store and select their products. This is an example of what kind of research?

Correct AnswerverifiedShow Answer

Though she found reviewing existing studies and research helpful in understanding general themes, Nala knew that to design her own effective communication plan, she needed to tailor some research more specifically. Therefore, Nala embarked on conducting __________ research.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The provides a framework to Kora, a public relations account supervisor, so she can see the factors that contribute to and inhibit her client's ability to achieve its goals or mission. ______.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified