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Human resource component is one of the three most common _________ ERP components.

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Which of the following operational CRM technologies does the customer service department typically use?


A) Contact center,web-based self-service,call scripting
B) Sales management,contact management,opportunity management
C) List generator,opportunity management,cross-selling and up-selling
D) List generator,campaign management,cross-selling and Up-selling

E) A) and D)
F) C) and D)

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A

Which application's primary business benefits include market demand,resource and capacity constraints,and real-time scheduling?


A) CRM
B) SCM
C) ERP
D) All of the above

E) A) and D)
F) B) and C)

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Materials flow from suppliers and their _______________ suppliers at all levels.

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What can effective and efficient supply chain management systems enable an organization to accomplish?


A) Increase the power of its buyers
B) Increase its supplier power
C) Increase switching costs to increase the threat of substitute products or services
D) All of the above

E) A) and C)
F) None of the above

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What are two of the primary features of ebusiness components?


A) Eprocurement
B) Elogistics
C) Eprocurement and elogistics
D) None of the above

E) A) and C)
F) None of the above

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What helps organizations reduce inventory investments,while improving customer satisfaction?


A) Supply chain event management
B) Selling chain management
C) Collaborative engineering
D) Collaborative demand planning

E) B) and D)
F) None of the above

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D

_________ relationship management focuses on keeping vendors satisfied by managing alliance partner and reseller relationships that provide customers with the optimal sales channel.

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Customer service and support (CSS)is a part of operational CRM that automates service requests,complaints,product returns,and information requests.

A) True
B) False

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____________ ERP components are the extra components that meet the organizational needs not covered by the core components and primarily focus on external operations.

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Extended

What is at the heart of any ERP system?


A) Information
B) Employees
C) Customers
D) Database

E) B) and C)
F) A) and D)

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Which of the following occurs when everyone involved in sourcing,producing,and delivering the company's product works with the same information?


A) Eliminates redundancies
B) Cuts down wasted time
C) Removes misinformation
D) All of the above

E) A) and C)
F) A) and B)

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What targets sales opportunities by finding new customers or companies for future sales?


A) Sales management system
B) Contact management system
C) Opportunity management system
D) Sales force automation system

E) A) and B)
F) A) and C)

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What is enterprise resource planning?


A) The analysis and redesign of workflow within and between enterprises
B) A standardized set of activities that accomplish as specific task,such as processing a customer's order
C) Integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprisewide information on all business operations
D) Involves managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability

E) B) and C)
F) All of the above

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Which of the following is a component ERP vendors offer to differentiate themselves in the marketplace?


A) Accounting
B) CRM
C) Sales
D) Human resources

E) A) and C)
F) C) and D)

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McDonald's is ____________ selling when it asks their customers if they would like to super-size their meals.

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CRM analysis technologies help organizations segment their customers into categories such as best and worst customers.

A) True
B) False

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Which of the following is a common marketing CRM metric?


A) Number of new prospective customers
B) Average number of service calls per day
C) Average time to resolution
D) Cost per interaction by marketing campaign

E) B) and C)
F) B) and D)

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Which component is a credit-management feature typically included in?


A) Accounting and finance components
B) Production and managerial management components
C) Human resource components
D) Production and materials management components

E) B) and D)
F) A) and B)

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Which of the following is not a valid way that a CRM system can collect information?


A) Accounting system
B) Order fulfillment system
C) Inventory system
D) Customer's personal computer

E) All of the above
F) A) and B)

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