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A videoconference allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards.Point-to-point videoconferences connect two people, and multipoint conferences connect more than two people at multiple locations.

A) True
B) False

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What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?


A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) Adwords

E) A) and D)
F) B) and D)

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Websites can generate revenue by using which of the following?


A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) All of these

E) B) and D)
F) A) and C)

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What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?


A) IMing
B) Email
C) Taxonomy
D) Podcasting

E) A) and B)
F) A) and C)

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Search engine ranking evaluates the variables that search engines use to determine where a URL appears on the list of search results.

A) True
B) False

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A business model is a plan that details how a company creates, delivers, and generates revenues.

A) True
B) False

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A webinar is a form of web conferencing that blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants.

A) True
B) False

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Which of the following represents the categories for ebusiness models?


A) Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B) Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
C) B2B, B2C, C2C, C2B.
D) Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

E) C) and D)
F) A) and B)

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Managing consumer trust is a challenge for ebusinesses.Which of the following is a good way to build trust when working with customers over the Internet?


A) Be accessible to communicate in-person.
B) Be available to communicate in-person.
C) Use customer testimonials that link to your client website.
D) All of these.

E) C) and D)
F) B) and C)

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What is the ebusiness model that applies to customers offering goods and services to each other over the Internet?


A) C2C
B) C2B
C) B2B
D) B2C

E) A) and B)
F) B) and C)

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Susan teaches many individuals and business professionals how, why, and the benefits and challenges to using social media.Of the four ebusiness challenges which of the following is the most crucial challenge to consider before engaging in social media?


A) Adhering to taxation rules
B) Ensuring consumer protection
C) Identifying limited market segments
D) Managing consumer relationships

E) A) and D)
F) B) and D)

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