Question 1

Which of the following is an example of a staff position for Bush Refrigeration Company,a company that sells refrigeration units on a lease-to-buy plan to small flower shops,delis,and restaurants?

Accepted Answer

A)  the CEO of the company
B)  the company's Vice President of finance
C)  the men who deliver and install the refrigeration units
D)  the company's legal advisorE) A) and C)
F) None of the above

Question 2

All of the following are aspects of beneficial synergies that are expected to be generated through the purchase of Shoppers Drug Mart by Loblaw,except:

Accepted Answer

A)  additional scale
B)  more staff than needed
C)  market coverage
D)  operating cost savingsE) None of the above
F) B) and D)

Question 3

What is the primary disadvantage of employing a selective specialization strategy?

Accepted Answer

A)  The organization may not have any experience in the selected markets it chooses to target.
B)  The organization may get involved with SBUs it cannot run efficiently.
C)  The organization cannot achieve either marketing or production economies of scale.
D)  The organization may suffer from product cannibalism.E) A) and C)
F) C) and D)

Question 4

Hard Candy is a cosmetics company that markets the Palm Palette-all the make-up a "girl-on-the-go" needs without a cumbersome make-up bag.It comes in three shades: glam,funky,and girlies.Hard Candy targets women who are twenty-something (and to those who are pretending they still are) .Which one of Porter's generic business strategies does Hard Candy use?

Accepted Answer

A)  differentiation focus
B)  cost focus
C)  differentiation
D)  cost leadershipE) B) and C)
F) A) and D)

Question 5

All of the following are pieces of information used during the implementation phase of the strategic marketing process,except:

Accepted Answer

A)  organizational charts
B)  action memos with deadlines
C)  marketing research
D)  market potential studiesE) A) and D)
F) B) and C)

Question 6

What is the difference between line and staff positions in a marketing organization?

Accepted Answer

The answer of What is the difference between line and...

Question 7

Within DuPont's textile fibre department,there is a separate product manager for rayon,acetate,Orlon,nylon,and Dacron.The product manager for DuPont nylon would be responsible for:

Accepted Answer

A)  making long-range plans for nylon.
B)  maintaining the divisional mission statement.
C)  modifying DuPont's organizational structure.
D)  creating static marketing objectives.E) All of the above
F) None of the above

Question 8

The actions taken during the implementation phase of the strategic marketing process include: 1) obtain resources,2) __________,3) develop schedules,4) and execute the marketing program.

Accepted Answer

A)  select target markets
B)  design marketing organization
C)  position the product
D)  find points of differenceE) B) and C)
F) B) and D)

Question 9

Long-range marketing plans:

Accepted Answer

A)  sequence the details of day-to-day activities dealing with the implementation of a product strategy in the strategic marketing process.
B)  deal with marketing goals and strategies for a product, product line, or entire firm for a single year.
C)  predict anticipated revenue for each year during a two to five year period.
D)  cover marketing activities from two to five years into the future.E) A) and B)
F) A) and C)

Question 10

In the Canadian telecom market,Bell Canada,Telus,and Rogers Communications have almost 97 percent of the _____________ in the market.

Accepted Answer

A)  market points
B)  ownership points
C)  share points
D)  customer pointsE) A) and D)
F) A) and C)

Question 11

Which marketing strategy involves retaining focus on a single product line but marketing it to new markets?

Accepted Answer

A)  full coverage
B)  market specialization
C)  product specialization
D)  selective specializationE) A) and B)
F) B) and C)

Question 12

A firm following a cost leadership strategy would be found in __________ in Figure 19-4.

Accepted Answer

A)  quadrant A
B)  quadrant B
C)  quadrant C
D)  quadrant DE) A) and B)
F) B) and C)

Question 13

Canada Goose's social media success has been all organic.One of the fundamental social media marketing strategies of Canada Goose is:

Accepted Answer

A)  content creation through story telling
B)  ad-based growth
C)  allowing customers to complain online
D)  offering discounts through social media purchasesE) B) and D)
F) B) and C)

Question 14

Which aspect is the foundation of Canada Goose's differentiation strategy?

Accepted Answer

A)  high-quality products
B)  made in Canada
C)  off-shore production
D)  premium pricingE) None of the above
F) B) and D)

Question 15

The actions taken during the implementation phase of the strategic marketing process include: 1) obtain resources,2) design marketing organization,3) develop schedules,4) __________.

Accepted Answer

A)  position the product
B)  select target markets
C)  find points of difference
D)  execute the marketing programE) A) and B)
F) None of the above

Question 16

Figure: 19-6 
-In Figure 19-6,the box labeled "B" illustrates which of the following market-product strategies?

Accepted Answer

A)  Full coverage
B)  Market specialization
C)  Product specialization
D)  Selective specializationE) B) and C)
F) All of the above

Question 17

When John's Auto Shop merged with Mike's Glass Repair,customers received discounts at both businesses,while at the corporate level,the new company saw an overall increase in sales.These benefits are referred to as:

Accepted Answer

A)  Value-based marketing
B)  Value-adds
C)  Synergies
D)  Points of differenceE) B) and C)
F) A) and C)

Question 18

With the exception of such industries as autos,steel,or forest products,most long-range plans cover a period of:

Accepted Answer

A)  6 to 8 months.
B)  1 year.
C)  2 to 5 years.
D)  5 to 10 years.E) A) and B)
F) A) and C)

Question 19

Employees who have the authority and responsibility to issue orders to people who report to them are known to be in which position?

Accepted Answer

A)  staff
B)  line
C)  clerical
D)  stakeholderE) A) and C)
F) All of the above

Question 20

Deloitte Consulting categorizes their customers by banking,healthcare,private,and entrepreneurs.Deloitte is basing its organizational structure on:

Accepted Answer

A)  geographic areas
B)  lines of products
C)  or particular products only
D)  customer segmentsE) None of the above
F) C) and D)

Exam 19: Pulling It All Together: The Strategic Marketing Process

Deloitte Consulting categorizes their customers by banking,healthcare,private,and entrepreneurs.Deloitte is basing its organizational structure on:

Correct Answer
verified

All of the following are pieces of information used during the implementation phase of the strategic marketing process,except:

Correct Answer
verified

The actions taken during the implementation phase of the strategic marketing process include: 1) obtain resources,2) design marketing organization,3) develop schedules,4) __________.

Correct Answer
verified

Figure: 19-6 -In Figure 19-6,the box labeled "B" illustrates which of the following market-product strategies?

Correct Answer
verified

What is the difference between line and staff positions in a marketing organization?

Correct Answer
verified

Within DuPont's textile fibre department,there is a separate product manager for rayon,acetate,Orlon,nylon,and Dacron.The product manager for DuPont nylon would be responsible for:

Correct Answer
verified

The actions taken during the implementation phase of the strategic marketing process include: 1) obtain resources,2) __________,3) develop schedules,4) and execute the marketing program.

Correct Answer
verified

Canada Goose's social media success has been all organic.One of the fundamental social media marketing strategies of Canada Goose is:

Correct Answer
verified

Long-range marketing plans:

Correct Answer
verified

What is the primary disadvantage of employing a selective specialization strategy?

Correct Answer
verified

When John's Auto Shop merged with Mike's Glass Repair,customers received discounts at both businesses,while at the corporate level,the new company saw an overall increase in sales.These benefits are referred to as:

Correct Answer
verified

Which marketing strategy involves retaining focus on a single product line but marketing it to new markets?

Correct Answer
verified

Employees who have the authority and responsibility to issue orders to people who report to them are known to be in which position?

Correct Answer
verified

Which of the following is an example of a staff position for Bush Refrigeration Company,a company that sells refrigeration units on a lease-to-buy plan to small flower shops,delis,and restaurants?

Correct Answer
verified

Which aspect is the foundation of Canada Goose's differentiation strategy?

Correct Answer
verified

All of the following are aspects of beneficial synergies that are expected to be generated through the purchase of Shoppers Drug Mart by Loblaw,except:

Correct Answer
verified

A firm following a cost leadership strategy would be found in __________ in Figure 19-4.

Correct Answer
verified

In the Canadian telecom market,Bell Canada,Telus,and Rogers Communications have almost 97 percent of the _____________ in the market.

Correct Answer
verified

With the exception of such industries as autos,steel,or forest products,most long-range plans cover a period of:

Correct Answer
verified

Correct Answer
verified

Exam 19: Pulling It All Together: The Strategic Marketing Process

Deloitte Consulting categorizes their customers by banking,healthcare,private,and entrepreneurs.Deloitte is basing its organizational structure on:

Correct AnswerverifiedShow Answer

All of the following are pieces of information used during the implementation phase of the strategic marketing process,except:

Correct AnswerverifiedShow Answer

The actions taken during the implementation phase of the strategic marketing process include: 1) obtain resources,2) design marketing organization,3) develop schedules,4) __________.

Correct AnswerverifiedShow Answer

Figure: 19-6 -In Figure 19-6,the box labeled "B" illustrates which of the following market-product strategies?

Correct AnswerverifiedShow Answer

What is the difference between line and staff positions in a marketing organization?

Correct AnswerverifiedShow Answer

Within DuPont's textile fibre department,there is a separate product manager for rayon,acetate,Orlon,nylon,and Dacron.The product manager for DuPont nylon would be responsible for:

Correct AnswerverifiedShow Answer

The actions taken during the implementation phase of the strategic marketing process include: 1) obtain resources,2) __________,3) develop schedules,4) and execute the marketing program.

Correct AnswerverifiedShow Answer

Canada Goose's social media success has been all organic.One of the fundamental social media marketing strategies of Canada Goose is:

Correct AnswerverifiedShow Answer

Long-range marketing plans:

Correct AnswerverifiedShow Answer

What is the primary disadvantage of employing a selective specialization strategy?

Correct AnswerverifiedShow Answer

When John's Auto Shop merged with Mike's Glass Repair,customers received discounts at both businesses,while at the corporate level,the new company saw an overall increase in sales.These benefits are referred to as:

Correct AnswerverifiedShow Answer

Which marketing strategy involves retaining focus on a single product line but marketing it to new markets?

Correct AnswerverifiedShow Answer

Employees who have the authority and responsibility to issue orders to people who report to them are known to be in which position?

Correct AnswerverifiedShow Answer

Which of the following is an example of a staff position for Bush Refrigeration Company,a company that sells refrigeration units on a lease-to-buy plan to small flower shops,delis,and restaurants?

Correct AnswerverifiedShow Answer

Which aspect is the foundation of Canada Goose's differentiation strategy?

Correct AnswerverifiedShow Answer

All of the following are aspects of beneficial synergies that are expected to be generated through the purchase of Shoppers Drug Mart by Loblaw,except:

Correct AnswerverifiedShow Answer

A firm following a cost leadership strategy would be found in __________ in Figure 19-4.

Correct AnswerverifiedShow Answer

In the Canadian telecom market,Bell Canada,Telus,and Rogers Communications have almost 97 percent of the _____________ in the market.

Correct AnswerverifiedShow Answer

With the exception of such industries as autos,steel,or forest products,most long-range plans cover a period of:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
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