Question 1

Which Canadian province produces the most social media product reviews?

Accepted Answer

A)  British Columbia
B)  Alberta
C)  Ontario
D)  QuebecE) B) and D)
F) A) and D)

Question 2

PRIZM research suggests that those of the "Cosmopolitan Elite" have which view on social media?

Accepted Answer

A)  are very interested in social media
B)  provide frequent status updates
C)  are somewhat interested in social media
D)  are not that interested in social mediaE) None of the above
F) All of the above

Question 3

When Rita decided to buy a radio as a wedding present,she wanted to buy a brand name radio that was waterproof,looked nice,and was designed to be mounted in a shower.What did Rita use during the alternative evaluation stage of the purchase decision process?

Accepted Answer

A)  hot buttons
B)  informational alternatives
C)  evaluative criteria
D)  buying decision-makersE) A) and C)
F) None of the above

Question 4

Which of the following statements is true?

Accepted Answer

A)  For men, styling is more about a car's exterior lines and accents.Women are more interested in interior design and finishes.
B)  Men purchase the majority of new cars sold in Canada.
C)  Design and marketing are still mostly done by males because they understand the female driver.
D)  Men approach the car shopping experience as an intelligence gathering expedition.They actively seek information and postpone a purchase decision until all options have been evaluateD.(Chapter Opening Example)  For men, styling is more about a car's exterior lines and accents.Women are more interested in interior design and finishes.E) B) and D)
F) B) and C)

Question 5

Interpreting information so that it is consistent with your attitudes and beliefs is called:

Accepted Answer

A)  selective retention.
B)  selective comprehension.
C)  selective exposure.
D)  selective analysis.E) None of the above
F) A) and B)

Question 6

Which of the following choices is NOT an example of situational influences affecting the purchase decision process?

Accepted Answer

A)  The reason for engaging in the decision in the first place.
B)  Social surroundings, including the other people present when a purchase decision is made.
C)  Decor, music, and crowding in retail stores.
D)  The golf club to which you belong.E) All of the above
F) A) and B)

Question 7

Political advertising in which one candidate is compared to another is intended to cause voters to perceive differences between the candidates featured in the advertising.Marketers who use political advertising are trying to make consumers believe that its product is better than the other one.This is known as:

Accepted Answer

A)  stimulus discrimination
B)  selective retention
C)  selective comprehension
D)  stimulus generalizationE) B) and D)
F) A) and B)

Question 8

The two major styles of family decision making are:

Accepted Answer

A)  joint and judgmental.
B)  spouse-dominant and spouse-submissive.
C)  joint and spouse-dominant.
D)  democratic and autocratic.E) None of the above
F) B) and C)

Question 9

A typical consumer in choosing a toaster,a restaurant for dinner,or a pair of sandals would most likely use

Accepted Answer

A)  routine response behaviour
B)  limited problem solving
C)  extended problem solving
D)  simulated selectionE) B) and D)
F) A) and C)

Question 10

Ruby is buying a new watch appropriate to her role as the newest vice president at her company.She was overheard telling a co-worker,"The Rolex has a great reputation,but the Tag just looks nicer." In which stage of the purchase decision process is Ruby?

Accepted Answer

A)  problem recognition
B)  information search
C)  alternative evaluation
D)  purchase decisionE) B) and C)
F) A) and D)

Question 11

In the consumer purchase decision process when consumers scan their memory for previous experiences with products or brands,this is referred to as a(n) .

Accepted Answer

A)  problem recognition
B)  internal search
C)  external search
D)  purchase taskE) B) and C)
F) A) and B)

Question 12

Figure: 5-3 
-In Figure 5-3,letter "A" represents the __________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)  economic
B)  situational
C)  psychological
D)  socio-culturalE) C) and D)
F) A) and B)

Question 13

Which of the following statements about family decision making tends to be true?

Accepted Answer

A)  The use of joint decision making is directly related to the educational levels achieved by the spouses.
B)  Husbands tend to make all decisions about cars, vacation, and homes.
C)  The two types of family decision making are joint and autonomous.
D)  With autonomous decision making, the husband would make all the decisions about groceries, medicine, and car maintenance.E) A) and B)
F) None of the above

Question 14

Which of the following statements about how women buy cars today is NOT true?

Accepted Answer

A)  Women prefer minimal maintenance.
B)  Most women approach car buying in a deliberate manner, gathering information before they go to a dealership.
C)  Most women enjoy the challenge of negotiating price.
D)  55 percent of all vehicle purchases in Canada are by women.E) A) and C)
F) None of the above

Question 15

After working on an assembly line for several months,you feel there are more efficient and effective ways to go about constructing the widgets.You go to your manager and tell him what you experienced,your ideas,and your thoughts.What have you just demonstrated?

Accepted Answer

A)  Psychosocial perception
B)  Acculturation
C)  Attitudinal identification
D)  LearningE) A) and B)
F) B) and C)

Question 16

Consideration set is a term that means the same as:

Accepted Answer

A)  contemplation set
B)  awareness set
C)  evoked set
D)  inert setE) C) and D)
F) None of the above

Question 17

Those needs that are represented by the need for achievement,status,prestige,and self-respect are _____ needs.

Accepted Answer

A)  physiological
B)  self-actualization
C)  social
D)  personalE) C) and D)
F) A) and B)

Question 18

An example of a marketer-dominated source of information for an external information search is:

Accepted Answer

A)  advertising.
B)  Consumer Reports magazine.
C)  consumer programs on talk radio stations.
D)  friends and relatives.E) A) and B)
F) A) and C)

Question 19

The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy Dasani instead of one of the numerous other brands displayed on retailers' shelves?

Accepted Answer

A)  Make good use of Dasani stock-outs.
B)  Make the purchase decision high involvement.
C)  Offer coupons for Dasani bottled water.
D)  Convince retailers to only offer Dasani water.E) A) and D)
F) None of the above

Question 20

Ads depicting happy families in Red Lobster restaurants are segmenting the market based on:

Accepted Answer

A)  family life cycle.
B)  stage of the decision process.
C)  cognitive learning level.
D)  lifestyles.E) All of the above
F) A) and B)

Exam 5: Consumer Behaviour

Which Canadian province produces the most social media product reviews?

Correct Answer
verified

Consideration set is a term that means the same as:

Correct Answer
verified

Which of the following statements is true?

Correct Answer
verified

A typical consumer in choosing a toaster,a restaurant for dinner,or a pair of sandals would most likely use

Correct Answer
verified

Which of the following statements about how women buy cars today is NOT true?

Correct Answer
verified

An example of a marketer-dominated source of information for an external information search is:

Correct Answer
verified

Which of the following choices is NOT an example of situational influences affecting the purchase decision process?

Correct Answer
verified

Which of the following statements about family decision making tends to be true?

Correct Answer
verified

When Rita decided to buy a radio as a wedding present,she wanted to buy a brand name radio that was waterproof,looked nice,and was designed to be mounted in a shower.What did Rita use during the alternative evaluation stage of the purchase decision process?

Correct Answer
verified

The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy Dasani instead of one of the numerous other brands displayed on retailers' shelves?

Correct Answer
verified

In the consumer purchase decision process when consumers scan their memory for previous experiences with products or brands,this is referred to as a(n) .

Correct Answer
verified

Interpreting information so that it is consistent with your attitudes and beliefs is called:

Correct Answer
verified

Correct Answer
verified

The two major styles of family decision making are:

Correct Answer
verified

Those needs that are represented by the need for achievement,status,prestige,and self-respect are _____ needs.

Correct Answer
verified

Ruby is buying a new watch appropriate to her role as the newest vice president at her company.She was overheard telling a co-worker,"The Rolex has a great reputation,but the Tag just looks nicer." In which stage of the purchase decision process is Ruby?

Correct Answer
verified

PRIZM research suggests that those of the "Cosmopolitan Elite" have which view on social media?

Correct Answer
verified

Figure: 5-3 -In Figure 5-3,letter "A" represents the __________ influences that can affect the consumer purchase decision process.

Correct Answer
verified

After working on an assembly line for several months,you feel there are more efficient and effective ways to go about constructing the widgets.You go to your manager and tell him what you experienced,your ideas,and your thoughts.What have you just demonstrated?

Correct Answer
verified

Ads depicting happy families in Red Lobster restaurants are segmenting the market based on:

Correct Answer
verified

Exam 5: Consumer Behaviour

Which Canadian province produces the most social media product reviews?

Correct AnswerverifiedShow Answer

Consideration set is a term that means the same as:

Correct AnswerverifiedShow Answer

Which of the following statements is true?

Correct AnswerverifiedShow Answer

A typical consumer in choosing a toaster,a restaurant for dinner,or a pair of sandals would most likely use

Correct AnswerverifiedShow Answer

Which of the following statements about how women buy cars today is NOT true?

Correct AnswerverifiedShow Answer

An example of a marketer-dominated source of information for an external information search is:

Correct AnswerverifiedShow Answer

Which of the following choices is NOT an example of situational influences affecting the purchase decision process?

Correct AnswerverifiedShow Answer

Which of the following statements about family decision making tends to be true?

Correct AnswerverifiedShow Answer

When Rita decided to buy a radio as a wedding present,she wanted to buy a brand name radio that was waterproof,looked nice,and was designed to be mounted in a shower.What did Rita use during the alternative evaluation stage of the purchase decision process?

Correct AnswerverifiedShow Answer

The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy Dasani instead of one of the numerous other brands displayed on retailers' shelves?

Correct AnswerverifiedShow Answer

In the consumer purchase decision process when consumers scan their memory for previous experiences with products or brands,this is referred to as a(n) .

Correct AnswerverifiedShow Answer

Interpreting information so that it is consistent with your attitudes and beliefs is called:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The two major styles of family decision making are:

Correct AnswerverifiedShow Answer

Those needs that are represented by the need for achievement,status,prestige,and self-respect are _____ needs.

Correct AnswerverifiedShow Answer

Ruby is buying a new watch appropriate to her role as the newest vice president at her company.She was overheard telling a co-worker,"The Rolex has a great reputation,but the Tag just looks nicer." In which stage of the purchase decision process is Ruby?

Correct AnswerverifiedShow Answer

PRIZM research suggests that those of the "Cosmopolitan Elite" have which view on social media?

Correct AnswerverifiedShow Answer

Figure: 5-3 -In Figure 5-3,letter "A" represents the __________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

After working on an assembly line for several months,you feel there are more efficient and effective ways to go about constructing the widgets.You go to your manager and tell him what you experienced,your ideas,and your thoughts.What have you just demonstrated?

Correct AnswerverifiedShow Answer

Ads depicting happy families in Red Lobster restaurants are segmenting the market based on:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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