Question 1

When compared to consumer advertising,business-to-business advertising

Accepted Answer

A)  has a narrower,less diverse target audience
B)  presents much more technical information
C)  generally relies on rationality more than emotional appeals
D)  all of these
E)  none of theseF) B) and E)
G) D) and E)

Question 2

Thanks to the Internet,new channels of advertising include all the following except:

Accepted Answer

A)  podcasts
B)  cell phones
C)  AccessURLs
D)  video gaming
E)  all of theseF) A) and C)
G) C) and D)

Question 3

According to Barbara Phillips,trade characters like the Jolly Green Giant give meaning and significance to otherwise indistinguishable products.What trade characters have you observed in a recent commercials accomplish this goal? Explain your response.

Accepted Answer

In recent commercials, I have observed t...

Question 4

Tracking studies in advertising are designed to:

Accepted Answer

A)  pretest potential ad messages
B)  identify characteristics of the target market
C)  determine whether people understand certain ads
D)  see how many people recall certain ads
E)  none of theseF) D) and E)
G) A) and B)

Question 5

The media mix for business-to-business advertising:

Accepted Answer

A)  differs from that for consumer advertising
B)  emphasizes personalized media
C)  tends to focus on business and trade publications
D)  finds direct mail more effective than it is for consumer advertising
E)  all of theseF) B) and C)
G) A) and E) E

Question 6

Advertisers are developing electronic billboards and other devices that recognize facial expression and gestures to change messages.Besides billboards,what is another medium that could use this new software and in what ways?

Accepted Answer

Another medium that could use this new software is digital signage in retail stores. Retailers could use facial expression and gesture recognition to customize the messages and promotions displayed on digital signs based on the customer's reactions. For example, if a customer looks interested in a particular product, the digital sign could display more information or a special offer for that product. This technology could also be used to gather data on customer reactions and preferences, allowing retailers to tailor their marketing strategies and product offerings more effectively. Additionally, this software could be used in interactive kiosks at events or in public spaces to provide personalized information and services based on the user's facial expressions and gestures.

Question 7

Which of the following is NOT one of the four main categories of business-to-business ads?

Accepted Answer

A)  agriculture
B)  medical/pharmaceutical
C)  industrial
D)  trade
E)  professionalF) None of the above
G) A) and D)

Question 8

Although business-to-business ads traditionally emphasize lengthy,detailed,and factual copy,recent years have seen the introduction of humor and other creative appeals.

Accepted Answer

A) True 
 B)False

Question 9

Print ads use thumbnail sketches and rough layouts for a similar purpose as TV ads use storyboards.

Accepted Answer

A) True 
 B)False

Question 10

Ad agencies always receive a 15 percent commission for their services,although trends indicate that amount is increasing.

Accepted Answer

A) True 
 B)False

Question 11

Positioning is most commonly considered during the _________ phase of an ad campaign.

Accepted Answer

A)  choosing marketing strategy
B)  buying space/time
C)  producing the ads
D)  translating the theme
E)  selecting the main appeal/themeF) C) and E)
G) A) and E)

Question 12

Advertisements for restaurant supplies are business-to-business ads,while ads for household cleaners are consumer ads.

Accepted Answer

A) True 
 B)False

Question 13

Advertising serves a(n) _________ function in society.

Accepted Answer

A)  marketing
B)  educational
C)  economic
D)  social
E)  all of theseF) A) and D)
G) All of the above

Question 14

Because business-to-business ads aren't geared to the consumer,such ads are never found in the mass media.

Accepted Answer

A) True 
 B)False

Question 15

Tropicana orange juice is an example of a national advertiser.

Accepted Answer

A) True 
 B)False

Question 16

An advertisement encouraging families to "take the kids bowling more often" (without saying exactly where to go bowling) is an example of ______________ advertising.

Accepted Answer

A)  primary demand
B)  selective demand
C)  public service
D)  retail
E)  non-strategicF) B) and C)
G) A) and E)

Question 17

A coupon placed under the windshield wiper of your car offering "25% off a large pizza this week at Joe's Pizza Shop" is an example of ___________ advertising.

Accepted Answer

A)  market
B)  indirect action
C)  direct action
D)  promotional
E)  primary demandF) B) and D)
G) A) and B)

Question 18

Advertising is a relatively new phenomenon,dating back only about 100 years.

Accepted Answer

A) True 
 B)False

Question 19

Message research is conducted during and after an advertising campaign to see how well the ads perform.

Accepted Answer

A) True 
 B)False

Question 20

When the ad industry evaluates media,a medium's ability to actually reach potential customers is its:

Accepted Answer

A)  delivery
B)  selectivity
C)  reach
D)  efficiency
E)  frequencyF) C) and D)
G) A) and C) B

Exam 15: Advertising

When compared to consumer advertising,business-to-business advertising

Correct Answer
verified

Thanks to the Internet,new channels of advertising include all the following except:

Correct Answer
verified

According to Barbara Phillips,trade characters like the Jolly Green Giant give meaning and significance to otherwise indistinguishable products.What trade characters have you observed in a recent commercials accomplish this goal? Explain your response.

Correct Answer
Answered by ExamLex AI
In recent commercials, I have observed t...
View Answer

Tracking studies in advertising are designed to:

Correct Answer
verified

The media mix for business-to-business advertising:

Correct Answer
verified
E

Advertisers are developing electronic billboards and other devices that recognize facial expression and gestures to change messages.Besides billboards,what is another medium that could use this new software and in what ways?

Which of the following is NOT one of the four main categories of business-to-business ads?

Correct Answer
verified

Although business-to-business ads traditionally emphasize lengthy,detailed,and factual copy,recent years have seen the introduction of humor and other creative appeals.

Correct Answer
verified

Print ads use thumbnail sketches and rough layouts for a similar purpose as TV ads use storyboards.

Correct Answer
verified

Ad agencies always receive a 15 percent commission for their services,although trends indicate that amount is increasing.

Correct Answer
verified

Positioning is most commonly considered during the _________ phase of an ad campaign.

Correct Answer
verified

Advertisements for restaurant supplies are business-to-business ads,while ads for household cleaners are consumer ads.

Correct Answer
verified

Advertising serves a(n) _________ function in society.

Correct Answer
verified

Because business-to-business ads aren't geared to the consumer,such ads are never found in the mass media.

Correct Answer
verified

Tropicana orange juice is an example of a national advertiser.

Correct Answer
verified

An advertisement encouraging families to "take the kids bowling more often" (without saying exactly where to go bowling) is an example of ______________ advertising.

Correct Answer
verified

A coupon placed under the windshield wiper of your car offering "25% off a large pizza this week at Joe's Pizza Shop" is an example of ___________ advertising.

Correct Answer
verified

Advertising is a relatively new phenomenon,dating back only about 100 years.

Correct Answer
verified

Message research is conducted during and after an advertising campaign to see how well the ads perform.

Correct Answer
verified

When the ad industry evaluates media,a medium's ability to actually reach potential customers is its:

Correct Answer
verified
B

Exam 15: Advertising

When compared to consumer advertising,business-to-business advertising

Correct AnswerverifiedShow Answer

Thanks to the Internet,new channels of advertising include all the following except:

Correct AnswerverifiedShow Answer

According to Barbara Phillips,trade characters like the Jolly Green Giant give meaning and significance to otherwise indistinguishable products.What trade characters have you observed in a recent commercials accomplish this goal? Explain your response.

Correct AnswerAnswered by ExamLex AIIn recent commercials, I have observed t...View AnswerShow Answer

Tracking studies in advertising are designed to:

Correct AnswerverifiedShow Answer

The media mix for business-to-business advertising:

Correct AnswerverifiedE

Advertisers are developing electronic billboards and other devices that recognize facial expression and gestures to change messages.Besides billboards,what is another medium that could use this new software and in what ways?

Which of the following is NOT one of the four main categories of business-to-business ads?

Correct AnswerverifiedShow Answer

Although business-to-business ads traditionally emphasize lengthy,detailed,and factual copy,recent years have seen the introduction of humor and other creative appeals.

Correct AnswerverifiedShow Answer

Print ads use thumbnail sketches and rough layouts for a similar purpose as TV ads use storyboards.

Correct AnswerverifiedShow Answer

Ad agencies always receive a 15 percent commission for their services,although trends indicate that amount is increasing.

Correct AnswerverifiedShow Answer

Positioning is most commonly considered during the _________ phase of an ad campaign.

Correct AnswerverifiedShow Answer

Advertisements for restaurant supplies are business-to-business ads,while ads for household cleaners are consumer ads.

Correct AnswerverifiedShow Answer

Advertising serves a(n) _________ function in society.

Correct AnswerverifiedShow Answer

Because business-to-business ads aren't geared to the consumer,such ads are never found in the mass media.

Correct AnswerverifiedShow Answer

Tropicana orange juice is an example of a national advertiser.

Correct AnswerverifiedShow Answer

An advertisement encouraging families to "take the kids bowling more often" (without saying exactly where to go bowling) is an example of ______________ advertising.

Correct AnswerverifiedShow Answer

A coupon placed under the windshield wiper of your car offering "25% off a large pizza this week at Joe's Pizza Shop" is an example of ___________ advertising.

Correct AnswerverifiedShow Answer

Advertising is a relatively new phenomenon,dating back only about 100 years.

Correct AnswerverifiedShow Answer

Message research is conducted during and after an advertising campaign to see how well the ads perform.

Correct AnswerverifiedShow Answer

When the ad industry evaluates media,a medium's ability to actually reach potential customers is its:

Correct AnswerverifiedB

Correct Answer
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Correct Answer
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Correct Answer
Answered by ExamLex AI
In recent commercials, I have observed t...
View Answer

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E

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B