Question 1

In the VALS framework,achievement-motivated consumers who a have lower levels of education and household income than Achievers are called __________.

Accepted Answer

A)  Believers
B)  Experiencers
C)  Strivers
D)  Makers
E)  SurvivorsF) B) and C)
G) A) and B)

Question 2

When conducting an information search,various product-rating organizations,such as government agencies and TV "consumer programs,are known as

Accepted Answer

A)  relational sources.
B)  marketer-dominated sources.
C)  personal sources.
D)  public sources.
E)  stakeholder sources.F) D) and E)
G) A) and D)

Question 3

Define consumer socialization.

Accepted Answer

Consumer socialization is a process by w...

Question 4

A mother of two toddlers would most likely use an internal search of her prior experiences with products and brands when purchasing

Accepted Answer

A)  a gift for her babysitter.
B)  an iPhone.
C)  disposable diapers.
D)  a swing set.
E)  a weekend getaway.F) A) and C)
G) All of the above

Question 5

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.These attributes listed for the Ford Fusion Hybrid SE are those that consumers may consider when assessing the car.If they do,these attributes would be considered

Accepted Answer

A)  points of difference.
B)  informational alternatives.
C)  evaluative criteria.
D)  competitive advantages.
E)  consumer attributes.F) A) and B)
G) C) and D)

Question 6

The personal,social,and economic significance of the purchase to the consumer,which is known as the level of __________,may cause him or her to skip or minimize one or more stages in the consumer purchase decision process.

Accepted Answer

A)  aspiration
B)  cognitive dissonance
C)  motivation
D)  situational influences
E)  involvementF) C) and E)
G) A) and C)

Question 7

Jennifer usually worked long hours at her job at the hospital,so her husband Ari,an amateur chef,prepared most of the meals for the family.As an anniversary gift,Jennifer bought Ari a top-of-the-line professional cook top and range.Ari's primary role in this process was that of __________.

Accepted Answer

A)  information gatherer
B)  influencer
C)  purchaser
D)  decision maker
E)  userF) A) and C)
G) C) and D)

Question 8

If you hold a personal value of thriftiness,then you probably will have a favorable __________ toward automobiles with good fuel economy.

Accepted Answer

A)  belief
B)  value
C)  attitude
D)  motivation
E)  perceptionF) A) and C)
G) A) and B)

Question 9

Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called

Accepted Answer

A)  problem recognition.
B)  alternative evaluation.
C)  cognitive dissonance.
D)  routine response behavior.
E)  postpurchase behavior.F) C) and D)
G) None of the above

Question 10

In the VALS framework,consumers who are receptive to new ideas and technologies and like variety in their lives are referred to as __________.

Accepted Answer

A)  Experiencers
B)  Makers
C)  Achievers
D)  Innovators
E)  StriversF) A) and B)
G) A) and C)

Question 11

Figure 5-B above shows the recent ratings from Consumer Reports for selected tablet device brands and models.A number of factors are listed,such as price,portability,ease of use,and touch response.These factors are the typical __________ for tablets.

Accepted Answer

A)  consideration sets
B)  evaluative criteria
C)  value propositions
D)  quality considerations
E)  core benefitsF) C) and E)
G) A) and E)

Question 12

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-raising children or fixing a car.

Accepted Answer

A)  Strivers
B)  Experiencers
C)  Believers
D)  Makers
E)  SurvivorsF) B) and C)
G) A) and E)

Question 13

All of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:

Accepted Answer

A)  physical surroundings.
B)  purchase task.
C)  temporal effects.
D)  consumer socialization.
E)  antecedent states.F) All of the above
G) B) and E)

Question 14

Which of the following statements about Asian American buying patterns is most accurate?

Accepted Answer

A)  There is no real diversity among Asian American subcultures.
B)  Assimilated Asian Americans exhibit buying patterns that are very different from the typical American consumer.
C)  Because McDonald's standardizes its products across all cultures,it does not actively market to Asian Americans.
D)  The Asian American subculture is the most entrepreneurial in the United States.
E)  Consumer research on Asian Americans suggests individuals and families divide into three groups-assimilated,non-assimilated,and recent immigrants.F) B) and C)
G) A) and D)

Question 15

When Kia Motors offers a 10-year,100,000-mile warranty for its Kia Soul automobile,its strategy is to reduce consumers' __________ and encourage purchases.

Accepted Answer

A)  behavioral learning
B)  cognitive learning
C)  brand loyalty
D)  perceived risk
E)  postpurchase dissonanceF) A) and D)
G) B) and E)

Question 16

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,two choices remain,which are

Accepted Answer

A)  which product to buy and how to pay for it.
B)  whether to buy one or several if a BOGO deal is offered and how to pay for them.
C)  from whom to buy and when to buy.
D)  which product to buy and whether to tell others about the purchase.
E)  whether to buy in person or online and whether to tell others about the purchase.F) C) and D)
G) A) and E)

Question 17

BzzAgent

Accepted Answer

A)  is the number one consumer information source in developing countries.
B)  captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services.
C)  was the first on the Internet to create a public forum for new products.
D)  counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites.
E)  uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment.F) C) and D)
G) B) and E)

Question 18

The energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Accepted Answer

A)  personality.
B)  antecedent state.
C)  motivation.
D)  cognitive dissonance.
E)  perception.F) A) and C)
G) A) and B)

Question 19

According to Figure 5-5 above,"A" defines what level in the Maslow hierarchy of needs?

Accepted Answer

A)  physiological
B)  safety
C)  social
D)  personal
E)  self-actualizationF) A) and E)
G) None of the above

Question 20

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

Accepted Answer

A)  use sales promotion such as free samples,coupons,and rebates to encourage trial of their brand
B)  link their brand attributes with high-involvement issues
C)  use Internet search engines such as Google to assist buyers
D)  use advertising messages that focus on getting the brand into a consumer's consideration set
E)  use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choiceF) None of the above
G) A) and B)

Exam 5: Understanding Consumer Behavior

According to Figure 5-5 above,"A" defines what level in the Maslow hierarchy of needs?

Correct Answer
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Jennifer usually worked long hours at her job at the hospital,so her husband Ari,an amateur chef,prepared most of the meals for the family.As an anniversary gift,Jennifer bought Ari a top-of-the-line professional cook top and range.Ari's primary role in this process was that of __________.

Correct Answer
verified

When conducting an information search,various product-rating organizations,such as government agencies and TV "consumer programs,are known as

Correct Answer
verified

A mother of two toddlers would most likely use an internal search of her prior experiences with products and brands when purchasing

Correct Answer
verified

The energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Correct Answer
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Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called

Correct Answer
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If you hold a personal value of thriftiness,then you probably will have a favorable __________ toward automobiles with good fuel economy.

Correct Answer
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The personal,social,and economic significance of the purchase to the consumer,which is known as the level of __________,may cause him or her to skip or minimize one or more stages in the consumer purchase decision process.

Correct Answer
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Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,two choices remain,which are

Correct Answer
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In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-raising children or fixing a car.

Correct Answer
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Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

Correct Answer
verified

BzzAgent

Correct Answer
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In the VALS framework,consumers who are receptive to new ideas and technologies and like variety in their lives are referred to as __________.

Correct Answer
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Define consumer socialization.

Correct Answer
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Consumer socialization is a process by w...
View Answer

Correct Answer
verified

When Kia Motors offers a 10-year,100,000-mile warranty for its Kia Soul automobile,its strategy is to reduce consumers' __________ and encourage purchases.

Correct Answer
verified

Which of the following statements about Asian American buying patterns is most accurate?

Correct Answer
verified

In the VALS framework,achievement-motivated consumers who a have lower levels of education and household income than Achievers are called __________.

Correct Answer
verified

All of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:

Correct Answer
verified

Figure 5-B above shows the recent ratings from Consumer Reports for selected tablet device brands and models.A number of factors are listed,such as price,portability,ease of use,and touch response.These factors are the typical __________ for tablets.

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

According to Figure 5-5 above,"A" defines what level in the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

Jennifer usually worked long hours at her job at the hospital,so her husband Ari,an amateur chef,prepared most of the meals for the family.As an anniversary gift,Jennifer bought Ari a top-of-the-line professional cook top and range.Ari's primary role in this process was that of __________.

Correct AnswerverifiedShow Answer

When conducting an information search,various product-rating organizations,such as government agencies and TV "consumer programs,are known as

Correct AnswerverifiedShow Answer

A mother of two toddlers would most likely use an internal search of her prior experiences with products and brands when purchasing

Correct AnswerverifiedShow Answer

The energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Correct AnswerverifiedShow Answer

Perceiving a difference between a person's ideal and actual situations that is big enough to trigger a decision is called

Correct AnswerverifiedShow Answer

If you hold a personal value of thriftiness,then you probably will have a favorable __________ toward automobiles with good fuel economy.

Correct AnswerverifiedShow Answer

The personal,social,and economic significance of the purchase to the consumer,which is known as the level of __________,may cause him or her to skip or minimize one or more stages in the consumer purchase decision process.

Correct AnswerverifiedShow Answer

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process,two choices remain,which are

Correct AnswerverifiedShow Answer

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-raising children or fixing a car.

Correct AnswerverifiedShow Answer

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

Correct AnswerverifiedShow Answer

BzzAgent

Correct AnswerverifiedShow Answer

In the VALS framework,consumers who are receptive to new ideas and technologies and like variety in their lives are referred to as __________.

Correct AnswerverifiedShow Answer

Define consumer socialization.

Correct AnswerverifiedConsumer socialization is a process by w...View AnswerShow Answer

Correct AnswerverifiedShow Answer

When Kia Motors offers a 10-year,100,000-mile warranty for its Kia Soul automobile,its strategy is to reduce consumers' __________ and encourage purchases.

Correct AnswerverifiedShow Answer

Which of the following statements about Asian American buying patterns is most accurate?

Correct AnswerverifiedShow Answer

In the VALS framework,achievement-motivated consumers who a have lower levels of education and household income than Achievers are called __________.

Correct AnswerverifiedShow Answer

All of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:

Correct AnswerverifiedShow Answer

Figure 5-B above shows the recent ratings from Consumer Reports for selected tablet device brands and models.A number of factors are listed,such as price,portability,ease of use,and touch response.These factors are the typical __________ for tablets.

Correct AnswerverifiedShow Answer

Correct Answer
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Consumer socialization is a process by w...
View Answer

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